Characteristics & Business Model for GAP
The Ask:
With a partner, we were asked to research and discuss GAP’s business model and characteristics of the brand and their omni-channel counterparts.
Process
Step 2:
Nora and I were specifically tasked with researching their digital and social media presence. We did this by exploring their X, Instagram, Facebook, and TikTok. We found many inconsistencies with these platforms. We analyzed and did research as to why they preferred to use some forms of social media over others
Step 1:
We firstly started this project by deeply diving into business model for GAP. We did this by looking at previous years sales, business operations, collaborations, and how they ran their marketing/e-commerce sites.
Final Steps:
After we concluded all of our research, we started piecing together the final outcome. We used Canva to display our findings and work. After the final presentation was complete, we met multiple times to really hone in our presentation skills.
SKILLS USED:
SKILLS USED:
Team Collaboration
Adapting to Technology
Critical Research
Status:
Group Individual
This project was completed at Virginia Commonwealth University,
in collaboration with:
Nora Hennessy